It’s been more than a year since an industrial design graduate, Aqsa Ajmal, made it to the six global finalists of the esteemed Lexus Design Award. Aqsa Ajmal is a Pakistani student who hails from the NUST School of Art, Design, and Architecture (NADA). Her distinctive and remarkable project “Pursewit”, a sewing machine for the visually impaired, attracted worldwide attention.
Owing to this project, Aqsa Ajmal had been nominated for the Lexus Design Award last year and also becomes the very first and only Pakistani so far. Her project aims at empowering the visually impaired strata of the country which would open new ways for generating income for them. The project has peeled open another dimension of ideas needed for the social and moral uplift of this particular faction.
Ajmal’s fame knows no bounds as she was invited to showcase her project in Milan Design Week. Before this, she also attended an exclusive mentorship in New York, USA.
In its eighth year, the Lexus Design Award has laid down a unique platform for the young talent of the world to demonstrate and exhibit their particular flair. The proposals were selected based on their expression of three key principles of the Lexus brand: Anticipate, Innovate, and Captivate with an emphasis on design and idea that leads to a better tomorrow.
In the last week of January, Lexus enlisted the names of the finalists for the 2020 edition. These finalists were chosen from the unprecedented 2042 entries from 79 countries.
Ajmal aimed to demonstrate the efficient use of design as a problem-solving tool in order to bridge the gap between ideas and reality.
“Pursewit” is undoubtedly a huge milestone achieved by Aqsa which would help elevate Pakistan’s image worldwide.