Amazon Centre Launching in South Punjab after Eid

Amazon Centre Launching In South Punjab After Eid

Pakistan Post aims to launch the first Amazon Fulfillment and Facilitation Centre (AFFC) in South Punjab (Multan) after Eid-ul-Azha. The facility would give access to the worldwide market for local handcrafted and cultural items.


In May, Commerce Advisor Abdul Razak Dawood said that E-Commerce behemoth Amazon included Pakistan in its list of vendors. Pakistani enterprises are now able to sell on the worldwide marketplace”.

This launch will provide several opportunities to connect with the worldwide marketplace for all small and medium-sized companies (SMBs), as well as young and female entrepreneurs.

On Thursday, Post-Master General (PMG) Zulfiqar Husnain said that this convenience would boost economic growth, allowing it to compete for the global market. The construction on AFFC is about to complete at the General Post Office Multan, and it will be operational after Eid-ul-Azha. GPO Multan will also be home to the e-commerce warehouse. Work on creating Amazon hubs with warehouses was also underway in Bahawalpur, Rahim Yar Khan, Muzaffargarh, Sahiwal, and other regions of South Punjab.

In this respect, Pakistan Post officials met with Multan Chamber of Commerce and Industry (MCCI) officials to discuss how they can collaborate to promote local products globally. The gathering included MCCI president Khawaja Salahuddin and others to explore collaboration with Amazon.

Mr. Husnain accepts that Pakistan Post, MCCI, and Amazon should work together to boost the SME sector’s economic growth. We would provide cutting-edge amenities to the business community. Craftspeople can advertise their items on a global scale by registering them on this platform, he noted.

Amazon Model:

According to the Model, Amazon’s 1P model, the marketplace serves as a retailer, while a brand serves as a wholesale supplier for mass manufacturers interested in producing brand products. Amazon’s 3P model (third-party association) is now accessible, enabling retailers to sell directly to customers through a marketplace that caters to brand owners.


Amazon has approximately 300 million active users, with 90 million spending an average of $1,300 each year on the platform. On the whole, saying that it will be an immense boost for Pakistanis would not be overstated.